Social etiquette

... The risks and rewards of online networking, and why a social media policy is crucial to your business ... make more with less, and one way they are doing so is with social media...Twitter, Facebook and LinkedIn present opportunities to get information about your company to an audience far beyond the local paper or phone book, greatly increasing your marketing power, recruiting scope and customer relations for little to no cost...All of these might seem like luxuries in today's marketplace, but the hard costs of not having them can impact a company's existence much more than the transitory costs of their creation. And while no policy prevents all issues, it can anchor your company's expectations in the online storm...

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(Glass Magazine)